CNH Industrial Aftermarket Solutions and Company Brands New Holland, Case IH and STEYR establish strategic partnership with GRANIT PARTS

CNH Industrial Aftermarket Solutions, the function ensuring global parts, technical service and service excellence within CNH Industrial, and the Company Brands New Holland, Case IH and STEYR, will work together with GRANIT PARTS to supply an extensive range of spare parts and accessories to all agriculture machinery brands in Europe.

The partnership between these two leaders in the agricultural industry aims to give CNH Industrial’s European dealer network easy access to a wide range of complementary spare parts and agricultural accessories directly from a single source. Providing a OneStop-Shop solution via webshop or app will simplify the complementary business of CNH Industrial Aftermarket Solutions with New Holland, Case IH and STEYR and their distribution partners through GRANIT PARTS.

Both CNH Industrial and GRANIT PARTS share the same idea of entrepreneurship, striving to be at the forefront in providing new products & services and top-class logistics & technical support. Ultimately, the team spirit and company values of both parties will help to support European customers.

After a successful test phase in Spain and Portugal, which began in late August, CNH Industrial Brands’ customers will be able to benefit from the new offer in France and Germany from 1st November 2019. In addition to tractor parts and components for agricultural machinery, GRANIT PARTS also provides products for the hydraulics, garden and forestry sectors, as well as workshop supplies and trailer, vehicle, construction machinery and forklift parts.

“We have been offering our distribution partners complementary products from many different suppliers for some time now. This leads to a high degree of coordination on all sides” explains Luc Billiet, Aftermarket Solutions General Manager, CNH Industrial. “With GRANIT PARTS we are pleased we found a partner who can meet the needs of our dealers in terms of spare parts and accessories across all brands and manufacturers, while providing the necessary logistic and technical infrastructure at the highest level.”

All other GRANIT PARTS’ services are also part of the cooperation; CNH Industrial Aftermarket Solutions with New Holland, Case IH and STEYR distributors will thereby further benefit from GRANIT PARTS’ support for shop equipment and marketing, technical services and training. Dealers and customers will have a new user experience with the possibility to manage orders through a dedicated and personalised webshop.

“We are delighted to be able to offer CNH Industrial’s distribution partners a comprehensive service package with this strategic partnership. Our goal is to strengthen the competitiveness of specialist dealers and make a significant contribution to their success in the future”, says Hans-Peter Fricke, Managing Director of the FRICKE Group, owner of GRANIT PARTS.

With the turn of the year, the partnership will also be launched in Austria, Belgium, Denmark, Great Britain, Italy, Luxembourg, the Netherlands, Poland and Sweden.

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